Sponsorship
Put Your Brand in the Middle of the Roar.
Thunder Bay's biggest summer street festival, on four city blocks, with a free public audience in the thousands. Here's how to get your name on it.
REACH
Thousands of attendees across two days. Plus a 4-week social + email campaign.
AUDIENCE
Families, gearheads, music fans, food lovers. Thunder Bay & Northwestern Ontario.
IMPACT
100% of sponsor dollars stay local — supporting FWBIA programming and CEDC tourism.
Tiers
ROAR (Event Presenter)
$10,000
1 slot
Top billing as presenting sponsor across the entire event.
MOTOR
$7,500
2 slots
Premium brand exposure and prominent on-site placement.
STAGES
$7,500
2 slots
Naming rights for one of the main live entertainment stages.
CLASSIC CORNER
$5,000
4 slots
Sponsor a dedicated vehicle zone along the festival route.
STEERING
$5,000
5 slots
Focus areas: Indigenous Learning, Children's Area, Motorcycles, Classic Cars, or Strong Person.
WHEELS
$2,500
4 slots
General event support with logo inclusion and booth space.
RIDER
$1,000
15 slots
Digital and print logo recognition as a community supporter.
Benefits Matrix
| ROAR (Event Presenter) | MOTOR | STAGES | CLASSIC CORNER | STEERING | WHEELS | RIDER | |
|---|---|---|---|---|---|---|---|
| Logo on website | ✓ Top | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Logo in printed program | Full page | Half page | Half page | Quarter | Quarter | Logo | Name |
| Social media mentions | 8+ | 6 | 6 | 4 | 4 | 2 | 1 |
| Stage / MC announcements | Hourly | 4× daily | Stage only | 2× daily | Zone only | — | — |
| Booth space included | 20×20 premium | 10×20 | 10×20 | 10×10 | 10×10 | 10×10 | — |
| Complimentary VIP tickets | 20 | 10 | 10 | 6 | 6 | 2 | — |
| Inclusion in press release | ✓ Named | ✓ | ✓ | ✓ | ✓ | — | — |
A Heartfelt Thank You to Our Grant Funders
On behalf of the Fort William Business District BIA and the Southcore Roar organizing committee, we extend our deepest gratitude to the incredible grant funders supporting the inaugural South Core Roar festival.
As a committee, your investment does so much more than just cover costs—it empowers us to bring a bold, safe, and entirely free two-day community event to life. Because of your trust and financial support, our team has the resources needed to coordinate seamless logistics, build accessible spaces, and champion local talent, vendors, and programming.
"You are the engine behind our vision, helping us drive economic revitalization and celebrate the vibrant spirit of our community. We couldn’t do this without you!"
